{"id":7907,"date":"2020-10-07T18:34:21","date_gmt":"2020-10-07T17:34:21","guid":{"rendered":"https:\/\/www.d-edge.com\/?p=7907"},"modified":"2020-10-07T18:34:21","modified_gmt":"2020-10-07T17:34:21","slug":"everything-youve-always-wanted-to-know-about-hotel-crm","status":"publish","type":"post","link":"https:\/\/www.d-edge.com\/everything-youve-always-wanted-to-know-about-hotel-crm\/","title":{"rendered":"Everything you\u2019ve always wanted to know about hotel CRM"},"content":{"rendered":"<p>In recent years, there has been a shift in hotel strategy from an inventory room-centred logic to a customer-centred logic.<br \/>\nThis small revolution is leading to a major change in organisation: CRM is entering the heart of operations, redefining how it\u2019s used within operations, and this means that a number of questions are arising for hoteliers. To shed some technological light on these questions, we have grouped together the questions that come up most often among our customer community; we hope that these questions and our answers will help you to understand and make the most of your CRM.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In recent years, there has been a shift in hotel strategy from an inventory room-centred logic to a customer-centred logic. This small revolution is leading to a major change in organisation: CRM is entering the heart of operations, redefining how it\u2019s used within operations, and this means that a number of questions are arising for [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":7923,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[106],"tags":[],"class_list":["post-7907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/posts\/7907"}],"collection":[{"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/comments?post=7907"}],"version-history":[{"count":0,"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/posts\/7907\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/media\/7923"}],"wp:attachment":[{"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/media?parent=7907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/categories?post=7907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/tags?post=7907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}