{"id":6139,"date":"2020-06-30T00:00:39","date_gmt":"2020-06-29T23:00:39","guid":{"rendered":"https:\/\/www.d-edge.com\/?p=6139"},"modified":"2024-12-27T16:30:13","modified_gmt":"2024-12-27T15:30:13","slug":"the-state-of-hotel-advertisingthe-rise-of-display-in-the-world-of-meta","status":"publish","type":"post","link":"https:\/\/www.d-edge.com\/the-state-of-hotel-advertisingthe-rise-of-display-in-the-world-of-meta\/","title":{"rendered":"The State of Hotel Advertising: The Rise of Display in the World of Meta"},"content":{"rendered":"<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Following our 2017 report on the state of metasearch, we have updated it to show the data and the progress since then. We created this new study to help hotels plan and allocate their marketing budgets in the coming weeks and months, by investing in the channels with the highest return on ad spend. In the original report, we highlighted the characteristics of each meta platform and their evolution over time. In the span of just three years, the advertising landscape has changed dramatically in our industry; Display advertising has become the second highest performing advertising channel for hotels. When we began working on the follow-up to \\&quot;The State of Metasearch,\\&quot; we decided to analyse not only the canonical metasearch platforms, but to include all those advertising channels that, directly or indirectly, contribute to hotels' direct revenue. \\n&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}\">Following our <a href=\"https:\/\/www.d-edge.com\/wp-content\/uploads\/2020\/06\/Metasearch-report-2017.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">2017 report on the state of metasearch<\/a>, we have updated it to show the data and the progress since then. We created this new study to help hotels plan and allocate their marketing budgets in the coming weeks and months, by investing in the channels with the highest return on ad spend. In the original report, we highlighted the characteristics of each meta platform and its evolution over time. In the span of just three years, the advertising landscape has changed dramatically in our industry; Display advertising has become the second-highest performing advertising channel for hotels. When we began working on the follow-up to &#8220;The State of Metasearch&#8221;, we decided to analyse not only the canonical metasearch platforms, but to include all those advertising channels that, directly or indirectly, contribute to hotels&#8217; direct revenue.<br \/>\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Following our 2017 report on the state of metasearch, we have updated it to show the data and the progress since then. We created this new study to help hotels plan and allocate their marketing budgets in the coming weeks and months, by investing in the channels with the highest return on ad spend. In [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":6383,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[115],"tags":[],"class_list":["post-6139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-white-paper"],"_links":{"self":[{"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/posts\/6139"}],"collection":[{"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/comments?post=6139"}],"version-history":[{"count":0,"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/posts\/6139\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/media\/6383"}],"wp:attachment":[{"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/media?parent=6139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/categories?post=6139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/tags?post=6139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}