{"id":2410,"date":"2019-10-06T16:26:21","date_gmt":"2019-10-06T15:26:21","guid":{"rendered":"http:\/\/www.d-edge.com\/?p=2410"},"modified":"2019-12-16T11:17:49","modified_gmt":"2019-12-16T10:17:49","slug":"when-is-the-right-time-to-adopt-crm-at-your-hotel","status":"publish","type":"post","link":"https:\/\/www.d-edge.com\/when-is-the-right-time-to-adopt-crm-at-your-hotel\/","title":{"rendered":"When is the right time to adopt CRM at your hotel?"},"content":{"rendered":"<p>Some argue that hospitality technology is evolving too quickly and it\u2019s difficult to know when to commit to a program as significant as Customer Relationship Management (CRM). A hotel CRM platform digitally manages and analyses each piece of guest data and communication throughout the travel journey and it&#8217;s also an underlying platform that influences critical decisions you need to make every day. You may already be performing many of the tasks that a CRM provides but maybe not as efficiently or accurately.<br \/>\nHere are some tips to help you determine if it\u2019s time for your hotel to implement a CRM, and how to persuade your leadership to adopt it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some argue that hospitality technology is evolving too quickly and it\u2019s difficult to know when to commit to a program as significant as Customer Relationship Management (CRM). A hotel CRM platform digitally manages and analyses each piece of guest data and communication throughout the travel journey and it&#8217;s also an underlying platform that influences critical [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2433,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[106],"tags":[],"class_list":["post-2410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/posts\/2410"}],"collection":[{"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/comments?post=2410"}],"version-history":[{"count":0,"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/posts\/2410\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/media\/2433"}],"wp:attachment":[{"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/media?parent=2410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/categories?post=2410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/tags?post=2410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}