{"id":19539,"date":"2024-06-17T12:40:08","date_gmt":"2024-06-17T11:40:08","guid":{"rendered":"https:\/\/www.d-edge.com\/?p=19539"},"modified":"2025-04-16T10:27:04","modified_gmt":"2025-04-16T09:27:04","slug":"the-dma-is-changing-google-search-but-not-how-hoteliers-had-hoped","status":"publish","type":"post","link":"https:\/\/www.d-edge.com\/the-dma-is-changing-google-search-but-not-how-hoteliers-had-hoped\/","title":{"rendered":"The DMA is changing Google Search, but not how hoteliers had hoped"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In response to DMA regulations, Google introduced several significant changes to hotel search result pages in January. Our recent analysis <\/span><b>reveals several concerning trends<\/b><b><i>.<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Organic and unpaid traffic to hotel websites and booking revenue have fallen sharply while paid traffic and revenue have surged. As a result, direct distribution costs have become significantly more expensive for hotels in Europe <\/span><span style=\"font-weight: 400;\">and most probably for hotels advertising to a European clientele.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In response to DMA regulations, Google introduced several significant changes to hotel search result pages in January. Our recent analysis reveals several concerning trends. Organic and unpaid traffic to hotel websites and booking revenue have fallen sharply while paid traffic and revenue have surged. As a result, direct distribution costs have become significantly more expensive [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":19540,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[106],"tags":[],"class_list":["post-19539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/posts\/19539"}],"collection":[{"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/comments?post=19539"}],"version-history":[{"count":0,"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/posts\/19539\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/media\/19540"}],"wp:attachment":[{"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/media?parent=19539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/categories?post=19539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/tags?post=19539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}