{"id":18630,"date":"2024-02-21T00:00:05","date_gmt":"2024-02-20T23:00:05","guid":{"rendered":"https:\/\/www.d-edge.com\/?p=18630"},"modified":"2025-03-14T10:09:48","modified_gmt":"2025-03-14T09:09:48","slug":"hotel-distribution-the-real-cost-of-direct-sales-at-the-dawn-of-ai","status":"publish","type":"post","link":"https:\/\/www.d-edge.com\/hotel-distribution-the-real-cost-of-direct-sales-at-the-dawn-of-ai\/","title":{"rendered":"Hotel Distribution: The real cost of direct sales at the dawn of AI"},"content":{"rendered":"<p>As a partner to over 10,500 independent hotels worldwide for distribution and marketing strategies, D-EDGE closely monitors hotel distribution and advertising trends.<\/p>\n<p>We have observed that direct booking trends were increasing: the direct revenue share increased from 23.6% in 2019 to 29.5% in 2023, a growth of 24% over the same period.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>So we conducted further research to find where this increase was coming from. We discovered that digital advertising campaigns played a significant role. Consequently, we aimed to quantify their impact and associated costs precisely. Additionally, we explored the influence of artificial intelligence in the industry, testing various scenarios.<\/p>\n<p>This paper shares our findings and insights, offering valuable conclusions for hoteliers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a partner to over 10,500 independent hotels worldwide for distribution and marketing strategies, D-EDGE closely monitors hotel distribution and advertising trends. We have observed that direct booking trends were increasing: the direct revenue share increased from 23.6% in 2019 to 29.5% in 2023, a growth of 24% over the same period.\u00a0 So we conducted [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":18651,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[115],"tags":[],"class_list":["post-18630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-white-paper"],"_links":{"self":[{"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/posts\/18630"}],"collection":[{"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/comments?post=18630"}],"version-history":[{"count":0,"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/posts\/18630\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/media\/18651"}],"wp:attachment":[{"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/media?parent=18630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/categories?post=18630"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/tags?post=18630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}