{"id":14426,"date":"2022-02-18T16:17:56","date_gmt":"2022-02-18T15:17:56","guid":{"rendered":"https:\/\/www.d-edge.com\/?p=14426"},"modified":"2022-08-26T10:34:39","modified_gmt":"2022-08-26T09:34:39","slug":"une-strategie-digital-media-centralisee-pour-les-chaines-et-groupes-hoteliers","status":"publish","type":"post","link":"https:\/\/www.d-edge.com\/fr\/une-strategie-digital-media-centralisee-pour-les-chaines-et-groupes-hoteliers\/","title":{"rendered":"Une strat\u00e9gie digital media centralis\u00e9e pour les cha\u00eenes et groupes h\u00f4teliers"},"content":{"rendered":"<p>Real Hotels est n\u00e9 en 2020 de la fusion de deux groupes h\u00f4teliers nationaux : la marque REAL et NEWPALM, le gestionnaire de Holiday Inn Express d&rsquo;IHG. Ensemble, ils deviennent le plus grand regroupement du secteur h\u00f4telier portugais de la derni\u00e8re d\u00e9cennie, avec 16 h\u00f4tels et 2 100 chambres, r\u00e9partis \u00e0 travers Lisbonne, Porto et l&rsquo;Algarve.<br \/>\nLe groupe Real Hotels fait confiance \u00e0 D-EDGE pour sa strat\u00e9gie globale de distribution depuis 2016 et a choisi l&rsquo;agence digital media de D-EDGE pour g\u00e9rer l&rsquo;optimisation des canaux digitaux.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Real Hotels est n\u00e9 en 2020 de la fusion de deux groupes h\u00f4teliers nationaux : la marque REAL et NEWPALM, le gestionnaire de Holiday Inn Express d&rsquo;IHG. Ensemble, ils deviennent le plus grand regroupement du secteur h\u00f4telier portugais de la derni\u00e8re d\u00e9cennie, avec 16 h\u00f4tels et 2 100 chambres, r\u00e9partis \u00e0 travers Lisbonne, Porto et [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":14219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[169],"tags":[],"class_list":["post-14426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etude-de-cas"],"_links":{"self":[{"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/posts\/14426"}],"collection":[{"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/comments?post=14426"}],"version-history":[{"count":0,"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/posts\/14426\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/media\/14219"}],"wp:attachment":[{"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/media?parent=14426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/categories?post=14426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.d-edge.com\/fr\/wp-json\/wp\/v2\/tags?post=14426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}