{"id":14162,"date":"2022-02-18T16:25:48","date_gmt":"2022-02-18T15:25:48","guid":{"rendered":"https:\/\/www.d-edge.com\/?p=14162"},"modified":"2022-08-26T10:34:12","modified_gmt":"2022-08-26T09:34:12","slug":"a-centralised-digital-media-strategy-for-hotel-groups-chains","status":"publish","type":"post","link":"https:\/\/www.d-edge.com\/a-centralised-digital-media-strategy-for-hotel-groups-chains\/","title":{"rendered":"A centralised digital media strategy for hotel groups &#038; chains"},"content":{"rendered":"<p>Real Hotels Group results from the merger, in 2020, of two national hotel groups, the owners of the REAL brand and NEWPALM, operator of IHG\u2019s Holiday Inn Express, becoming the largest merger of the Portuguese hotel industry in the last decade, with 16 hotels and 2,100 rooms, spread over Lisbon, Porto and Algarve.<br \/>\nReal Hotels group trusted D-EDGE with its overall distribution strategy since 2016 and chose the D-EDGE Digital Media Agency to tackle digital media optimization.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Real Hotels Group results from the merger, in 2020, of two national hotel groups, the owners of the REAL brand and NEWPALM, operator of IHG\u2019s Holiday Inn Express, becoming the largest merger of the Portuguese hotel industry in the last decade, with 16 hotels and 2,100 rooms, spread over Lisbon, Porto and Algarve. Real Hotels [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":14216,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168],"tags":[],"class_list":["post-14162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"_links":{"self":[{"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/posts\/14162"}],"collection":[{"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/comments?post=14162"}],"version-history":[{"count":0,"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/posts\/14162\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/media\/14216"}],"wp:attachment":[{"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/media?parent=14162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/categories?post=14162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/tags?post=14162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}