{"id":12840,"date":"2023-02-22T03:49:38","date_gmt":"2023-02-22T02:49:38","guid":{"rendered":"https:\/\/www.d-edge.com\/?p=12840"},"modified":"2025-03-13T10:56:48","modified_gmt":"2025-03-13T09:56:48","slug":"digital-media-advertising-to-drive-direct-bookings","status":"publish","type":"post","link":"https:\/\/www.d-edge.com\/digital-media-advertising-to-drive-direct-bookings\/","title":{"rendered":"COSMOS Hotels &#038; Resorts Taps on Digital Media Advertising to Drive Direct Bookings with D-EDGE"},"content":{"rendered":"<p>COSMOS Hotels &amp; Resorts has accumulated over 40 years of experience in hotel management. With a diverse branding strategy, it has gained expert knowledge of the hotels market and elevated its customer services, allowing its subsidiary hotels, the Cosmos Hotel Taipei and the Taipei Garden Hotel, to both maintain the top 3 highest hotel occupancy among competitors over the years.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>The hotel group was experiencing limited online traffic to their official website for both local and international markets. They also relied mainly on OTA bookings with high commission costs. D-EDGE was engaged to drive qualified traffic to their brand website and also to increase direct bookings.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>COSMOS Hotels &amp; Resorts has accumulated over 40 years of experience in hotel management. With a diverse branding strategy, it has gained expert knowledge of the hotels market and elevated its customer services, allowing its subsidiary hotels, the Cosmos Hotel Taipei and the Taipei Garden Hotel, to both maintain the top 3 highest hotel occupancy [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":16446,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168],"tags":[],"class_list":["post-12840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"_links":{"self":[{"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/posts\/12840"}],"collection":[{"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/comments?post=12840"}],"version-history":[{"count":0,"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/posts\/12840\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/media\/16446"}],"wp:attachment":[{"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/media?parent=12840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/categories?post=12840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/tags?post=12840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}