{"id":12126,"date":"2021-09-21T16:50:18","date_gmt":"2021-09-21T15:50:18","guid":{"rendered":"https:\/\/www.d-edge.com\/?p=12126"},"modified":"2022-08-26T14:28:41","modified_gmt":"2022-08-26T13:28:41","slug":"new-website-to-enhance-brand-image-to-drive-more-direct-bookings","status":"publish","type":"post","link":"https:\/\/www.d-edge.com\/new-website-to-enhance-brand-image-to-drive-more-direct-bookings\/","title":{"rendered":"New website to enhance brand image"},"content":{"rendered":"<p>An internationally acclaimed five-star hotel under InterContinental Hotel Group is located in Tsim Sha Tsui, Hong Kong CBD alongside the Victoria Harbour. Ideal for both leisure and business travellers, the hotel is over 30 years old and seeks to elevate its brand image and focus on direct booking.<\/p>\n<p>In the first quarter of 2019, D-EDGE was engaged and started to work with the hotel\u2019s marketing communications team to build a fully customised website which was turned live in September 2019.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An internationally acclaimed five-star hotel under InterContinental Hotel Group is located in Tsim Sha Tsui, Hong Kong CBD alongside the Victoria Harbour. Ideal for both leisure and business travellers, the hotel is over 30 years old and seeks to elevate its brand image and focus on direct booking. In the first quarter of 2019, D-EDGE [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":12164,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168],"tags":[],"class_list":["post-12126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"_links":{"self":[{"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/posts\/12126"}],"collection":[{"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/comments?post=12126"}],"version-history":[{"count":0,"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/posts\/12126\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/media\/12164"}],"wp:attachment":[{"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/media?parent=12126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/categories?post=12126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/tags?post=12126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}