{"id":11461,"date":"2021-06-16T15:18:15","date_gmt":"2021-06-16T14:18:15","guid":{"rendered":"https:\/\/www.d-edge.com\/?p=11461"},"modified":"2023-08-28T13:56:27","modified_gmt":"2023-08-28T12:56:27","slug":"the-real-impact-of-google-free-booking-links","status":"publish","type":"post","link":"https:\/\/www.d-edge.com\/the-real-impact-of-google-free-booking-links\/","title":{"rendered":"The real impact of Google Free Booking Links"},"content":{"rendered":"<p>The direct channel continues to rise and takes a bite out of the OTAs! The share of direct has increased to reach a record level in the first quarter of 2021, representing a third of a hotel&#8217;s revenue. In times of crisis, hotels have favoured the Metasearch CPA model which is the least risky business model. And Google Hotel Ads is literally crushing the model.<br \/>\nBut what about the new Google free booking links? Does this new offer live up to the expectations raised by it?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The direct channel continues to rise and takes a bite out of the OTAs! The share of direct has increased to reach a record level in the first quarter of 2021, representing a third of a hotel&#8217;s revenue. In times of crisis, hotels have favoured the Metasearch CPA model which is the least risky business [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11471,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[141],"tags":[],"class_list":["post-11461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infographic"],"_links":{"self":[{"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/posts\/11461"}],"collection":[{"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/comments?post=11461"}],"version-history":[{"count":0,"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/posts\/11461\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/media\/11471"}],"wp:attachment":[{"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/media?parent=11461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/categories?post=11461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.d-edge.com\/wp-json\/wp\/v2\/tags?post=11461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}