博客 – D-EDGE

What You Might Not Know About GDS Bookings

Josephine Foong — Wed, 03 Sep 2025 20:50:12 +0000

The Global Distribution System (GDS) may not make headlines every day—but it’s a powerful, proven hotel distribution channel for attracting corporate and international guests. Let’s break down the numbers and latest GDS booking trends that might just change the way you see this network.

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D-EDGE unveils a hospitality-native CRM to complete its One-Stop-Shop vision

Lou Rondy — Mon, 30 Jun 2025 23:03:06 +0000

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Why Connectivity Is Now Central to Hotel Performance

Josephine Foong — Fri, 13 Jun 2025 13:15:28 +0000

In 2025, connectivity is no longer a purely technical concern for IT teams. It has become a strategic growth driver, essential for any hotel seeking to boost profitability, enhance the guest journey, and remain competitive.

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How Seamless Payment Experiences Fuel Hotel Revenue Growth

Lou Rondy — Mon, 19 May 2025 15:43:15 +0000

Over the past 20 years, working closely with hoteliers has shown us a significant evolution in the role of payments: they’re no longer simply transactional, they’ve become a critical touchpoint shaping the guest experience.

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Hotel SEO: The Keys to Standing Out on Google – Beyond Just Your Name

Josephine Foong — Wed, 23 Apr 2025 23:00:45 +0000

Organic search remains one of your most powerful booking drivers—yet many hotels still don’t make the most of it. This article shows you how to turn SEO into a true asset for your direct revenue strategy.

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Advanced KPIs Every Hotelier Needs to Track – and How to Optimise Them

Josephine Foong — Wed, 29 Jan 2025 13:27:26 +0000

As the hospitality industry faces a new era of complexity, simply tracking basic performance metrics is no longer enough. Hoteliers need to move beyond traditional Key Performance Indicators (KPIs) and adopt advanced strategies that maximise profitability, streamline operations, and deliver unforgettable guest experiences.
This guide goes beyond the basics, uncovering the advanced KPIs that matter most in today’s competitive market. More importantly, it offers actionable strategies that empower hoteliers to make smarter, data-driven decisions.

Whether you’re looking to refine your pricing, improve guest satisfaction, or unlock hidden revenue streams, these KPIs will give your property the edge it needs to thrive in the coming year and beyond.

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How to prevent hotel no-show and last-minute cancellations?

Lou Rondy — Tue, 29 Oct 2024 22:57:34 +0000

Stop getting ghosted by your guests! Keep no-shows and last-minute cancellations away from your hotels

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The GDS: A High-Performing Distribution Channel Too Many Hotels Overlook

Lou Rondy — Wed, 09 Oct 2024 23:00:52 +0000

How important is it to list on the GDS? And how well does the GDS perform compared to other distribution channels? As a worldwide CRS, D-EDGE helps hotels develop their sales on all channels and knows that the GDS isn’t always used by hotels to its full potential.

To better understand the opportunities hotels are missing, we conducted an analysis of booking data from independent hotels and small to medium-sized hotel groups across Europe and Asia Pacific. We also interviewed hoteliers about their experiences with the GDS. Some of our findings may surprise you—they certainly surprised us!

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Expert advice on SEO strategies & resources for independent hotels and regional chains

Anne Estelle Kersaudy — Mon, 20 Nov 2023 16:08:14 +0000

For hotel marketers, SEO can be a mystery and a source of anxiety. How can you climb the rankings? What keywords should you target?

For answers to these questions and more, D-EDGE consulted with our Chief Digital Agency Officer, Jean-Dominique Brivet. The former Associate Director of Equaero, acquired by D-EDGE in 2022, Brivet has over 20 years of experience in digital marketing, with a speciality in SEO strategy.

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Is it finally time to list your hotel on the GDS?

Anne Estelle Kersaudy — Tue, 12 Sep 2023 23:00:19 +0000

The GDS is often overlooked as a distribution channel for independent hotels and small hotel groups, yet it can be a lucrative source of bookings. This is especially true today. After plummeting during the pandemic, GDS bookings have surpassed 2019 volume and are up by 15 to 25 % in average booking value, according to D-EDGE data.

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