Infographic – D-EDGE https://www.d-edge.com Hospitality Solutions Wed, 30 Oct 2024 13:03:33 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.5 The 4 pillars of hotel digital marketing: https://www.d-edge.com/the-4-pillars-of-hotel-digital-marketing/ Sun, 22 Aug 2021 18:24:18 +0000 https://www.d-edge.com/?p=8940 The post The 4 pillars of hotel digital marketing: appeared first on D-EDGE.

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]]> The real impact of Google Free Booking Links https://www.d-edge.com/the-real-impact-of-google-free-booking-links/ Wed, 16 Jun 2021 14:18:15 +0000 https://www.d-edge.com/?p=11461 The direct channel continues to rise and takes a bite out of the OTAs! The share of direct has increased to reach a record level in the first quarter of 2021, representing a third of a hotel’s revenue. In times of crisis, hotels have favoured the Metasearch CPA model which is the least risky business […]

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]]> The direct channel continues to rise and takes a bite out of the OTAs! The share of direct has increased to reach a record level in the first quarter of 2021, representing a third of a hotel’s revenue. In times of crisis, hotels have favoured the Metasearch CPA model which is the least risky business model. And Google Hotel Ads is literally crushing the model.
But what about the new Google free booking links? Does this new offer live up to the expectations raised by it?

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]]> Use Google My Business to boost your hotel’s visibility https://www.d-edge.com/use-google-my-business-to-boost-your-hotels-visibility/ Wed, 04 Mar 2020 23:00:50 +0000 http://www.d-edge.com/?p=3575 3 billion searches for hotels are made every year on Google My Business. 6 out of 10 leisure travellers use a search engine to book their trip. This means that the first thing they will see is your Google My Business profile. And with the growth of mobile searches, more and more travellers take the […]

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]]> 3 billion searches for hotels are made every year on Google My Business.

6 out of 10 leisure travellers use a search engine to book their trip. This means that the first thing they will see is your Google My Business profile. And with the growth of mobile searches, more and more travellers take the easy way and search directly on Google Maps results. If you want your hotel to appear on Google maps or Google Search, you must be registered on Google My Business.

The platform is free and easy-to-use, and one you definitely need to focus on. Here’s how:

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